LRP Publications

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Marketing Communications Specialist

Marketing Communications Specialist

ID 
2018-1225
Job Location 
US-FL-Palm Beach Gardens
Relocation? 
No
Type 
Regular Full-Time
Education Required 
Bachelor Degree

More information about this job

Overview

 

We have a new and exciting opportunity for a talented Marketing Communications Specialist to join our flourishing marketing department located within our headquarters in Palm Beach Gardens, FL.

 

The primary focus of the Marketing Communications Specialist is strategic content development for brand, website, print, inbound and outbound marketing projects. They will work with dedication to ensure our marketing content is consistently innovative and relevant, serving our target audiences to generate maximum reach and revenue.

 

Our marketing & communications division is one of LRP’s most robust teams, comprised of truly best-in-class leadership, that passionately drive the overall brand messaging of our multiple lines of business, while providing expert guidance and growth opportunity to proven talent.

Responsibilities

  • Generate and present fresh concepts and copy for collateral and promotional pieces across all media: print, digital, websites, landing pages, email, etc. to support demand generation efforts with an emphasis on lead nurturing stages along the buyer’s journey
  • Plan, prioritize, and work with marketing team to develop compelling promotional content and meaningful messaging based on a deep understanding of audience, customer need, message, business objective, market research, and product positioning
  • Ensure content reflects the brand in voice, design, messaging and quality, and maintains consistency of style and tone.
  • Collaborate with the marketing team to develop and execute content that is designed to elevate awareness and visibility of events and products
  • Ensure use of best practices for emails, landing pages, ads, brochures, blogs, webinars etc.; plus, ensure all content is search engine optimized and adheres to consistency in style, quality, and voice.
  • Write, edit and proofread communication pieces, and incorporate meaningful messaging that aligns with marketing goals; amplify and repurpose all approved content
  • Develop communication templates that are optimized to convey the value the content offers and inspire interaction
  • Test new and innovative content formats and methods to write and present content
  • Leverage, refresh and maximize use of existing content, and identify/evaluate new content and industry trends that will meet business goals and user needs
  • Monitor for hot topics, resources and blogs that target audience reads, and incorporate such content that will meet business goals and user needs
  • Collaborate with the SEO specialist for more content opportunities
  • Develop and oversee a functional content calendar across digital and print properties

Position Requirements

  • Bachelor’s Degree in Communication, Journalism, Marketing, English or related field
  • 2+ years of experience in B2B marketing content
  • Demonstrated success in persuasive written communications, including multiple writing samples to back up experience
  • Excellent proofreading, writing, storytelling, and editing skills
  • Organized with a high level of accuracy and strong attention to detail in your work
  • Strong computer skills and proficiency in Word and Excel
  • Ability to prioritize and manage multiple projects within a deadline driven environment
  • Must reside within 30 miles of Palm Beach Gardens, FL.

Desired Qualifications:

  • You have a positive, confident, and flexible personality, and love to learn
  • You’re intuitive, proactive and possess an agile mindset when approaching projects
  • A strong desire to learn, ask questions, develop your skills, and are comfortable working independently as well as part of a collective team

 

More About LRP Media Group:

 

LRP Publications, a division of LRP Media Group, is an innovative global media powerhouse serving millions of business and education professionals worldwide.  Founded in 1977 by Kenneth Kahn, LRP specializes in education administration, education law, education technology, federal employment, human resources, workers' compensation and disability.

 

As an industry leader and trendsetter, LRP publishes thousands of books, pamphlets, newsletters, videos and state-of-the-art online resources focused on federal employment and education. We also produce five industry-leading print and digital magazines for key corporate decision-makers: District Administration, Human Resources Executive®, HRM Asia, Risk & Insurance®, and University Business.

 

Additionally, LRP annually delivers top-quality training and professional development to more than 80,000 professionals through its 13 award-winning conferences and tradeshows in China, Singapore and the United States. LRP currently employs more than 500 professionals in its Connecticut, Florida, Pennsylvania, Singapore and Washington, D.C. offices. For a complete list of LRP resources, eCourses and conferences, please visit www.lrp.com.

 

As an EO/AA employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran, or disability status.

 

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