LRP Media Group

  • SEM Specialist

    Job Location US-FL-Palm Beach Gardens
    ID 2018-1226
    Relocation?
    No
    Type
    Regular Full-Time
    Education Required
    Bachelor Degree
  • Overview

    LRP is looking for a talented SEM Specialist to join their growing marketing team located within Palm Beach Gardens, FL.  This new position would be responsible to analyze, develop and execute long-term search engine marketing strategies to ensure increased digital performance, brand visibility and organic traffic.

    Responsibilities

    • Identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, and competitor performance
    • Analyze data such as authority, rankings, and backlinks to generate improvements and ideas
    • Implement and administer search engine programs (Google Webmaster Tools)
    • Monitor and evaluate web analytics dashboards to develop and recommend SEO strategies
    • Continuously optimize efforts, including but not limited to keyword research, on-page optimizations (including keyword insertion/deletion, meta data etc.) landing page optimization, and conversion optimization
    • Keep pace with search engine, social media and internet marketing industry trends
    • Run web site audits to test the effectiveness of strategy
    • Interpret campaign performance data and reports
    • Develop and implement link building campaign
    • Collaborate with the marketing team to ensure SEM and SEO strategies align with business and brand goals.

    Position Requirements

    • BA required in Marketing, Business or related filed
    • 2+ years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
    • Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
    • Certifications/qualifications in Analytics, AdWords or other key marketing platforms
    • Experience working with keyword tools (Google, WordTracker, Keyword Discovery, etc.)
    • High-level proficiency in MS Excel, PowerPoint, and Word
    • Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
    • Ability to conduct critical analysis and identify key insights
    • Strong written and verbal communication skills
    • Must reside within 30 miles of Palm Beach Gardens, FL

     

    As an EO/AA employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran, or disability status.

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