LRP Media Group

  • PPC Digital Media Specialist

    Job Location US-FL-Palm Beach Gardens
    ID 2019-1247
    Relocation?
    No
    Type
    Regular Full-Time
    Education Required
    Bachelor Degree
  • Overview

    LRP Media Group is looking for a talented PPC Digital Media Specialist to join our growing marketing team located in Palm Beach Gardens, FL.  

    This position involves the management of digital advertising campaigns using various platforms including Google, and Facebook. Responsibilities includes site research, keyword research, campaign development, optimization, and performance analysis. Besides launching new digital campaigns, the specialist will constantly manage segmented markets, negative keywords, competitive analysis, performance analysis and report generation.

    Responsibilities

    • Develop paid search campaign account structures based on PPC best practices
    • Develop, implement, manage and optimize paid search, social, and display marketing campaigns
    • Regularly manage and optimize multiple PPC campaigns various platforms including Google
    • Present keyword opportunities, campaign structuring, targeting, and display network
    • Ensure campaigns are properly pacing towards KPI’s including targeted spend, CPA, and CTR
    • Regularly report on campaign status and provide recommendations
    • Manage and maintain updates keyword lists
    • Generate reports for all major PPC metrics such as goals, revenue, etc.
    • Regularly report ad quality scores
    • Make daily bid adjustments

    Position Requirements

    • BA in Business, Marketing or related field
    • Expert-level knowledge of PPC and web analytics tools
    • Google AdWords, Analytics and Data Studio Advanced Certification
    • 3 years’ experience with Google AdWords, Analytics, Remarketing
    • 1+ years’ experience with Google Marketing Platform and/or DV360
    • Strong communication skills—verbal, written, and interpersonal
    • Demonstrated proficiency in managing paid search campaigns from implementation through execution, with a proven track record of driving reduced CPAs
    • Proficiency with Excel, PowerPoint, and common reporting tools

    As an EO/AA employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran, or disability status.

     

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