LRP Media Group

Marketing Data Analyst

Job Location US
ID 2022-1392
Relocation?
No
Type
Regular Full-Time

Overview

LRP Media Group is looking for a Marketing Data Analyst to add to the established team.  This position will collaborate with our Marketing Team by analyzing data across various platforms and provide insights and optimization recommendations back to our product managers. 

Responsibilities

This role will report to the Director of Digital Marketing and help build reports, dashboards, and alerts to monitor the team’s key success metrics.

Position Requirements

  • 3+ years of data analytics experience, preferably in marketing and digital marketing
  • Experience analyzing and tracking multiple data points across platforms and sources, while coming to actionable conclusions based upon the data
  • Experience with SQL, Excel, and R/Python
  • Proficient in marketing research and statistical analysis
  • Excellent analytical skills and a high degree of business acumen
  • Strong organizational, communication and presentation skills
  • Proven ability in handling concurrent projects with attention to detail and accuracy
  • 3+ years’ experience using data to develop/measure content and inquiry/conversion marketing effectiveness
  • Ability to apply context and user lifecycle behavior as part of data interpretation
  • Experience setting up and implementing A/B testing
  • Experience with CRMs is a plus
  • Familiar with Paid (SEM) and Organic (SEO) marketing concepts
  • Experience with Google Analytics, Ads, Data Studio, Google360 and TagManager is preferred
  • Experience with email marketing

 

LRP Media Group an innovative media giant that has been in business over 40 years.

  • Believes in a strong work-life balance, and hard work should benefit the customer, the company and you.
  • Provide competitive salaries, attractive benefits package including group health insurance, paid sick & vacation time, holidays, and 401(k) Retirement Plan with a company match.
  • Promotes an inclusive work environment which fosters personal growth, provides resources for wellness, and creates an all-around enjoyable work environment.
  • Culture Highlights:
    • Winner of 2021 Best CEO and Best Company for Work-Life Balance
    • Winner of 2022 Best Company outlook and Best CEO for Women
    • Ranked in the top 5% of companies for Compensation.
    • Check out the reviews from current verified employees at: https://www.comparably.com/companies/lrp-publications

LRP is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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